Before

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ReddiWip

Sometimes a good thing only needs a little improvement. ReddiWip’s effective, easy-to-use package has been successful for decades. But with a growing product line and increasing competition in the cold case, the brand needed updating.

Dean Lindsay extended ReddiWip’s beloved look across the product line, gaining greater visual continuity across varieties such as fat-free and extra creamy. The logo is more contemporary, the photography communicates taste appeal, but consumers won’t be confused – it’s still the ReddiWip they love, with a fresh, new look.