Before

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NesQuik

What's the definition of true packaging innovation? How about a new container that creates operational improvements during production and expands the product’s distribution opportunity – while at the same time adding an appealing new look and feel for the consumer?

Nestle' USA, the makers of NesQuik, faced a problem common to makers of dairy-based products: a short 15-day product freshness window. Nestle’ solved this challenge by creating a new PET package that was molded, filled, and sealed within an aseptic environment. Bottles produced via this new extended shelf-life (ESL) method expanded the “sell-by” window to 60 days. Nestle’ relied on Dean Lindsay to apply this ESL method to a dynamic new package designed to appeal to the target 18-34-year-old market.

The result? An exciting, visually appealing package, ergonomically designed for easy opening and resealing. The ROI for Nestle'?

"Since its debut one year ago, ESL NesQuik has increased approximately 220 percent among year-ago numbers. The success is attributed to the 16 oz., contoured, easy-grip, car-holder convenient plastic bottle, dressed head-to-toe in full body shrink sleeve labels."*

*Beverage Industry, April 2000