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LifeSavers

Nabisco's Life Savers have long been a colorful candy favorite. Part of their appeal has been in the familiar pocket-friendly rolled package. But what about other usage opportunities, such as candy dishes, desk drawers, or car glove boxes? To expand the occasions of use for one of America's favorite candies, Dean Lindsay designed a convenient film bag to hold individually wrapped candies. The new, slightly larger LifeSavers are now available in a convenient bulk form that consumers are eating up.

But Dean didn't stop there. His next assignment for LifeSavers was to create a seasonal package concept that combines sample packs of LifeSavers with appealing Valentine cards. The design is a fresh combination of traditional brand equity with up-to-the-minute graphics that tap into the preferences and mood of today’s children.