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Arrowhead Mountain Spring Water

When consumers think about spring water, they visualize water that is crystal clear, pure and sparkling. So why are so many brands that offer water in bulk hiding that clarity in opaque, “milk jug” style containers? Nestle Waters called on Dean Lindsay to find a better way. He created a proprietary PET gallon bottle featuring a molded image of Arrowhead Lake, the brand’s symbol, on a crystal clear bulk package designed for ease of transportation and use. The advantages are clear.